This is such an important piece that sometimes doesn’t get the attention it deserves.
Sometimes you can get so caught up in trying to figure out what products and services you are going to deliver for your clients you forget that before that happens you need to have a good grasp on what you message is.
Knowing your target market and being clear about who your Ideal Client is essential. Please do that piece prior to creating any products or services. This is about leveraging your time, not wasting it on something your ‘peeps’ or your ‘tribe’ doesn’t want or need.
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